Hannah Widell and Amanda Schulman are the founders and designers behind Daisy Grace. The brand launched in April 2016, and shortly after that a second collection named Big City Love was introduced.
In the end of November the third collection, Frost Yourself, was released with the purpose to offer more glitter and glam to all the women in the world.

“We have always enjoyed the fact that people are able express themselves and be creative through fashion, which is why we started Daisy Grace in the first place. We want our brand to inspire people, regardless of their personal styles. There are no limits to how creative one can be when it comes to fashion! Daisy stands for the exciting, edgy and bohemian girl, while Grace is more classy, gracious and chic. We believe that every woman has a little bit of Daisy and a little bit of Grace in them. This is definitely a mix and match situation, which is what we want our customers to feel; a little bit of Daisy, and a little bit of Grace!”

The Daisy Grace apparel is designed to be used for every occasion: date nights, job interviews or a girls night out. We want our customers to get that extra boost of confidence when wearing Daisy Grace wherever they may go!